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safe2eat

Sector: Public identity design

Job Date: 14/02/2007

Profile: The Hampshire Food Authority ~ Anyway it will be the leading brand in assessing all food vendors in the Hampshire County. Since the Freedom of Information Act 2000 and Environmental Information Regulations 2004 came into force on 1 January 2005 the general principle is to give citizens the right to access information held by Public Authorities unless this can be shown not to be in the Public interest. So when food inspectors make a report soon enough afterwatds the public will know which restaurants have creepy crawlies in their starters!



Brief: Devise a logo for use in new media and print promotion.

Since the arrival of microsoft vista there seems to be a trend for 'Aero' ~ you know shiney things! Well we thought some eye candy would help boost the image of an otherwsie dull sounding organisation : The Hampshire Food Authority! What was the inspiration: Traffic lights and an empty plate and errr Vista!

Technical Specifications:

  • Photoshop
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